United Way 2023
Giving Campaign
Designed in Adobe Illustrator,
Adobe Photoshop, Adobe InDesign,
and Canva
Designed in Branding and Identity Systems 334, we were each assigned to a group, to present a potential graphic for the United Way 2023 Giving Campaign Tailgate Kickoff. Assigned as art director of the group by our professor, not only did I contribute to the group with my designs, but I was also my role to ensure designs are cohesive and consistent.
The graphic for the United Way Tailgate Kickoff was designed by myself, with a primary and secondary graphic. The first graphic was inspired by the original logo which consist of an orange stick figure with its arms in the air. Taking the logo and theme of a tailgate, I chose to have the stick figure redesigned to mimic a goal post, along with a fun play on the perspective of the "Live United" slogan.
The secondary logo consist only the "Live United" slogan.
To spread the word of the Campaign Kickoff, an invitation is always a necessity. As shown, there is a front and back to the invitation.
Designed By Gloryann Estrada
Although a majority of designs were made using Adobe Software, our group was also assigned to create a template in Canva to have a user friendly invitation that is easy to use for all.
Designed By Gloryann Estrada
To help spread the word of the Campaign Kickoff, email headers were also designed for United Way West Alabama employees to add for a fun addition.
Designed By Group Member 2
I had the chance to also design social media icons for employees to add to their profile pictures.
Designed by Gloryann Estrada
No better way to give United Way sponsors recognition than a poster. Designed in Canva, the poster was made to be user friendly so that any United Way employee can easily access Canva and update sponsors as needed.
Designed by Gloryann Estrada
Along with a sponsor poster, our group also designed inspirational l posters to have around the office as a reminder to what United Way stands for
Designed by Group Member 2
Designed by Group Member 2
Designed by Group Member 2
Email header in use
Designed by Group Member 2
To help promote the campaign kickoff, Group Member 3 redesigned the fundraising thermometer to show how much money has been raised.
Designed by Group Member 3
What's a tailgate without fun promotional items to give out?
Designed by Group Member 3
Designed by Group Member 3
Designed by Group Member 3
Designed by Group Member 3
Designed by Gloryann Estrada
Designed by Gloryann Estrada