Typeface Hotel:
Foret Reatreat
Designed in Adobe Illustrator, Adobe Photoshop, and Adobe InDesign
Designed in Branding and Identity Systems 334, we were assigned to design a hotel. The challenge behind the assignment was to choose one typeface to take inspiration in our hotel design, and with our one typeface chosen, we must only use our one typeface to help brand our hotel.
The Typeface Ambroise was designed by the founder of Typofonderie Jean François Porchez.
To inspire what type of hotel I would design, I chose to look into Jean's background. Jean has worked for high end companies such as Harper's Brazaar Magazine, and Louis Vuitton. Jean was also born in France, and his hometown is split down the middle by a forest.
With the high end companies and a forest hometown, this inspired me to design a french luxury forest retreat.
The French word Foret translate to forest in English.
As shown, there is a primary and secondary logo, along with a main icon that is used throughout.
Pattern Design
