Live United Campaign

Designed in Branding and Identity Systems 334, we were each assigned to a group, to present a potential graphic for the United Way 2023 Giving Campaign Tailgate Kickoff. Assigned as art director of the group by our professor, not only did I contribute to the group with my designs, but I was also my role to ensure designs are cohesive and consistent.

The graphic for the United Way Tailgate Kickoff was designed by myself, with a primary and secondary graphic. The first graphic was inspired by the original logo which consist of an orange stick figure with its arms in the air. Taking the logo and theme of a tailgate, I chose to have the stick figure redesigned to mimic a goal post, along with a fun play on the perspective of the "Live United" slogan.