Dog House Adoptions

In the Branding and Identity Systems 334 course, I undertook the project of rebranding a non-profit organization, selecting Dog House Adoptions as my subject. My objective was to create a refreshed brand identity that resonates with individuals preparing to become dog owners.

The original Dog House Adoptions logo featured four distinct typefaces of varying sizes. In the redesigned version, I streamlined the design by using only two typefaces: a bold display font paired with a complementary sans-serif type. Additionally, the new logo incorporates a graphic of a dog and a dog house, symbolizing the promise of a future home.